Alice
Head pastry chef — guardian of the secret recipe.
Delicate, low-calorie desserts that taste like a memory.
A secret recipe, gentle flavors, crafted for modern young adults who want indulgence without the heaviness.
About the Team
We're a small team obsessed with texture and memory. We create dessert experiences inspired by childhood treats — refined for grown-up tastebuds, with fewer calories.
Alex
Product developer — balances flavor and calories.
Mina
Brand and distribution — gets Simple to stores worldwide.
Our Values
- Low-calorie, high delight
- Natural ingredients where possible
- Gentle, nostalgic experience